The First Thing Is That YouTube Is Owned By Google
As I’ve said before. This has some amazing ramifications for YouTube and for its future. As you might know, YouTube started off as a company that was not owned by Google.
Having a company like Google behind you can only spell good things in terms of success in terms of making money.
That’s another thing. Google has deep pockets with money. They can fund a company like YouTube for years to come if they want to.
I think they’re the second most-visited website on the Internet right now. I think Google is #1. I’ve got to double check those stats there, but YouTube is significant.
Google also wants you to be successful. If you’re successful, it’s going to make them more money as well and make them more successful
You can see in the different designs and layouts that they’ve been working towards. You can see how YouTube videos are ranking much better inside the Google search engines. Having Google on their side is just huge.
YouTube Videos Rank In Google Search Results
So you’ve got that on your side. If you’re only submitting to YouTube, your chances of getting ranked in Google are so much higher compared to all the other video sharing sites. Ranking videos in google is very important, you can find the proper Best Reviews for better ranking of your videos.
It’s An Incredible Traffic Source
One billion views a day is huge, and this is just from one website.
It’s a huge plus. If you’re not using this as a traffic generation source, you’re missing out.
I think with the example that I used, FreeMagicLive, we’ve only touched the surface. We’ve really just scratched the surface and we’re already sitting on 15,000 people on our email list.
It Is A Search Engine On Its Own
Have you ever gone to YouTube and started searching for something, like in the search box right over here? More and more people now are using YouTube as their main search engine compared to Google. Is this perhaps a trend that’s going to continue in the future and instead of people just doing searches on Google, just go to YouTube to do searches?
Think about this. What are the implications? If YouTube is potentially going to become the #1 search engine in the world, what are the implications for your online business?
YouTube Demographics Are Changing
It’s not just for the teenagers anymore. As those teenagers grow up, they become older, they start getting jobs, and they start moving into a different demographic themselves. Check out this demo video 7 Steps to Health & The Big Diabetes Lie Review as you see it is a video that is actually making that person money.
What we’re seeing here is a typical new technology adoption cycle. You may have seen what’s called the S-curve. It looks something like this, and this is a typical curve for new technology that gets introduced into a new market.
That means that you still have a window of two years to get your act together and to start doing stuff on YouTube, because this part of the market here, none of these people are on 7 Steps to Health & The Big Diabetes Lie Review yet. You want to have your videos already up there by 2012.
It’s critical that you start getting something online as soon as possible, on YouTube in particular. This is where things are at.
How can you position yourself so that you can be in the best possible position when this mainstream, people in the US and the UK, hit YouTube and get on YouTube and start interacting on YouTube on a regular basis?
What Are The Implications For Your Business Now?
What do you need to do now to start getting ready for that? Think about that. What does it mean for you right now, and what does it mean for you in the future?
You have an early mover advantage. 2012 is a peak for the mainstream in the US and the UK. I haven’t even looked at statistics for places like China or India, and their populations are huge.
The “YouTube Beach Head Strategy”
What is all this leading to? I’m a really strong believer in focus. I picked up this strategy. I’m calling it the YouTube Beachhead Strategy. Go checkout 7 Steps to Health and The Big Diabetes Lie Review for some more information.
It’s about finding a big player in the market, someone like YouTube in this case, and just go with the flow with them.
Where did I get this idea from? I got it from a guy called Geoffrey Moore, an amazing thinker. He wrote a book called Crossing The Chasm for the high tech industry.
This is typical for any new technology entering into the market. What Geoffrey Moore discovered was that with new technologies there’s normally what he calls a gap or chasm. This is where most new high tech startup companies fall into this chasm.
I’m using this idea and I’m saying that if you want to go hit the tipping point for your industry, for your niche, use YouTube as your beachhead strategy.
This is what it’s all driving towards. I hope you can appreciate what I’m saying here. With the power of YouTube and the fact that they’re teamed up with Google, it’s just incredible. We live in incredible times.
You can go out and try and spread your attention and use a whole bunch of different video sharing sites, different strategies, on different platforms and things, and end up spreading yourself so thin that you don’t show any results, but this strategy has been tested and proved and I’m now just applying it to YouTube.